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Pay What You Want: The Marketing Copywriter Bundle


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1 Tim Brauhn $34.00
2 Peter Donna $33.00
3 Samantha Scanu $32.00
4 Tim Dixon $31.00
5 Theodore Sprencel $30.00
6 Scott Strawbridge $26.00
7 Annette Kristofer $25.00
8 Sarah Slater $25.00
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Product Details

Access
1 year
Lessons
10

Effective Copywriting Principles

Build Your Brand More Effectively by Mastering the Art of Copywriting

By Skillsology | in Online Courses

Copywriting is an essential component to building a brand. Many businesses may outsource their copy to ad agencies, but if you’re small and growing, this may not be such a cost-effective measure. A better option would be handling your copy needs in-house, and this is the foundational course to start you off on the right foot. If you’re looking to take on copywriting as a career, this course will make sure you the skills to succeed. With an all-encompassing examination of what makes good copy and exercises to help you practice, you’ll soon be getting any brand the attention it deserves.

  • Access 10 extensive units w/ exercises designed to hone your skills
  • Identify headlines & analyze copy criteria
  • Understand how to write the copy body & the sales process
  • Learn how to deliver effective copy through video, text & resources
  • Explore the history & psychology of writing copy

Details & Requirements

  • Length of time users can access this course: 1 year
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

After starting a marketing agency from scratch and growing it for over 6 years, Doru Catana realized that the only way to reach more businesses and scale his efforts is through online courses, thus the pursuit of delivering the best content possible that helps professionals execute their goals started.


Access
1 year
Content
15 hours

Intro to Marketing Analytics

Save Money & Streamline Your Business by Learning SQL

By Skillsology | in Online Courses

As the world becomes more data-driven, market analysts need more and more expertise in working with data. Being able to crunch your numbers is a hugely effective cost-cutting measure and, if you’re on the job search, an excellent point on a resume. This course will introduce you to Structured Query Language (SQL), the language used by marketing teams at most successful companies, and teach you how to make informed decisions based on accurate analysis.

  • Access 13 extensive units w/ exercises designed to hone your skills
  • Learn six key components of every SQL query
  • Understand how to run a cohort analysis
  • Identify your most profitable users & attract more like them
  • Learn to recognize the “aha” moment that turns one-off customers into loyal clients
  • Master five key metrics to measure right away after learning SQL

Details & Requirements

  • Length of time users can access this course: 1 year
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Justin formerly ran growth at developer-tools company Exceptional (acquired by Rackspace in March of 2013). At Exceptional, he was responsible for growth and revenue across three separate developers tools products – Exceptional, Airbrake and RedisToGo.
While there, he built and managed an inside sales team in Vegas, cut churn by more than 60%, tripled organic traffic, improved conversion rates through a series of A/B tests and doubled average revenue per customer. In this role selling to developers, he also taught himself how to program (poorly), use tools like SQL and R, and familiarised himself with the entire stack of web technologies. He has also founded two other companies, one of which was acquired.
Justin is also the co-author of Traction Book, a book about how startups can get traction. For the book, he interviewed Jimmy Wales (founder of Wikipedia), Paul English (founder of Kayak), Dharmesh Shah (HubSpot founder) and pulled together an actionable framework for how startups should think about getting traction and distribution.


Access
Lifetime
Lessons
17

Improve Your Business Writing

Minimize Communication Errors & Save Money by Improving Your Writing

By Skillsology | in Online Courses

In our frantic, numbers-driven world, the importance of clear writing is often over-looked and undervalued. However, the importance of crisp, clean writing can’t be overstated, and learning pro-level copywriting can help avoid costly communication errors. In this course, you’ll learn techniques to improve your writing, whether you’re working on a two-line email or a two-hundred page report. By courses’s end, you’ll see the quality and speed of your written communication improve dramatically.

  • Access 17 extensive units w/ exercises designed to hone your skills
  • Structure & plan your writing more effectively
  • Write w/ style & confidence
  • Learn best editing practices to improve readability
  • Use exercises, multiple-choice tests & more to increase the quality of your writing

Details & Requirements

  • Length of time users can access this course: 1 year
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Andreas Loizou has run training course since 1999. His clients include governments and financial institutions around the world.
Andreas has also signed off research at BNP Paribas, worked in equity research at Goldman Sachs and qualified as a Chartered Accountant with PWC. He has also served as Director of Training at FT Knowledge, and was the highest-rated speaker on the Financial Times Intro to the City program six years in succession.


Andreas has a first class degree in English Literature from Leeds and an M. Phil in English from the University of Cambridge. He is also a graduate of the Faber & Faber Novel Writing Academy.


His first book, The Devil’s Deal, was published by FT Prentice Hall in 2012. It featured on the WH Smith Business Book Chart, was Pearson’s Business Book of the Month, and has been translated into Chinese, Japanese, Korean and six other languages.


Andreas is now a Leader in Residence at Leeds University Business School, where he talks to MBAs and Masters in Occupational Psychology about effective communication. He splits his time between London, Madrid and writing his next book – The Genius Guide to Modern Business Writing, which comes out in Spring 2015.


Access
1 year
Content
5 hours

Facebook Marketing for Small Businesses Course

Learn How to Utilize the World's Largest Social Network to Optimize Your Business Strategy

By Skillsology | in Online Courses

There’s no doubt you already know Facebook is the world’s largest social network, but you may not fully understand how to un-tap its enormous marketing, branding, and networking potential. In just a few hours, this course will teach you how to transform your Facebook presence in order to create an effective, real-time marketing strategy.

  • Access 18 extensive units w/ exercises designed to hone your skills
  • Learn the “6Ws” of Facebook marketing
  • Create professional pages & content
  • Install powerful Facebook apps & integrate custom tabs into your page
  • Launch & run your first Facebook Ads campaign
  • Interpret & analyze data to assess & amend your Facebook marketing campaign using a weekly routine
  • Leverage the power of real-time marketing

Details & Requirements

  • Length of time users can access this course: 1 year
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required

Doru Catana is the founder of AudaciousLeap, an innovative and award-winning creative agency managing hundreds of brands in tens of industries, ranging from notebook manufacturers in Australia, to tennis supplements in France to, most recently, high-end marketing courses. AudaciousLeap courses are based on over a decade of in-the-field experience, and utilise an extremely hands-on approach with actionable steps aimed at rapid and immediate learning and improvement. Doru and his team believe that all material should be constantly refined and improved, which is why all AudaciousLeap courses are monitored and adapted as their field advances.


Access
1 year
Content
12 hours

Twitter Marketing for Small Businesses Course

Discover the Benefits of Real-Time Marketing & Take Your Brand to the Next Level

By Skillsology | in Online Courses

With over 250 million active monthly users and no start-up costs, the marketing and branding potential of Twitter is enormous—especially for a small brand. Still, many businesses fail to optimize Twitter’s full potential. In just a few hours, this course will help you turn Twitter into a massive real-time marketing tool to deliver leads, clients, and professional growth immediately.

  • Access 18 extensive units w/ exercises designed to hone your skills
  • Learn the “6Ws” of Twitter marketing
  • Utilize Twitter’s core functionality & install powerful apps
  • Create professional content
  • Assess & amend your Twitter marketing strategy using a weekly routine
  • Leverage the power of real-time marketing

Details & Requirements

  • Length of time users can access this course: 1 year
  • Access options: web streaming, mobile streaming
  • Certification of completion not included
  • Redemption deadline: redeem your code within 30 days of purchase
  • Experience level required: all levels

Compatibility

  • Internet required
  • Microsoft Excel or Mac Numbers are suggested

Doru Catana is the founder of AudaciousLeap, an innovative and award-winning creative agency managing hundreds of brands in tens of industries, ranging from notebook manufacturers in Australia, to tennis supplements in France to, most recently, high-end marketing courses. AudaciousLeap courses are based on over a decade of in-the-field experience, and utilise an extremely hands-on approach with actionable steps aimed at rapid and immediate learning and improvement. Doru and his team believe that all material should be constantly refined and improved, which is why all AudaciousLeap courses are monitored and adapted as their field advances.



Terms

  • Instant digital redemption

15-Day Satisfaction Guarantee

We want you to be happy with every course you purchase! If you're unsatisfied for any reason, we will issue a refund within 15 days of purchase.